Central City Brewers + Distillers is getting ready for summer by launching two refreshing Radlers: Red Racer Radler and Hopping Mad Cider Radler — Canada’s first Cider Radler. Being passionate about all things cycling (Radler is German for “cyclists”), Central City’s Red Racer Radler is created in the German tradition of mixing beer and juice
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NEW RED RACER PILS SHOWCASES A MORE SESSIONABLE DRINKING EXPERIENCE AND NEW BRANDING Central City Brewers + Distillers is relaunching its classic Red Racer PILS with refreshed branding and new recipe. The new Red Racer PILS features a lighter, more sessionable, balanced body that can be appreciated by beer drinkers of all types. It is
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Central City Brewers + Distillers is carving fresh tracks as the proud, exclusive cider sponsor of the World Ski & Snowboard Festival (WSSF) in Whistler, B.C. The multi-year partnership will include presence at events and on-site activations with Central City’s Hopping Mad Cider. “The WSSF has grown into an internationally renowned, premiere winter sports and
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