Central City Brewers + Distillers is carving fresh tracks as the proud, exclusive cider sponsor of the World Ski & Snowboard Festival (WSSF) in Whistler, B.C. The multi-year partnership will include presence at events and on-site activations with Central City’s Hopping Mad Cider.
“The WSSF has grown into an internationally renowned, premiere winter sports and music event and it presents a unique opportunity for Central City to shred some fresh ‘pow’ with sports and beer enthusiasts alike,” says Tim Barnes, Central City’s Vice President of Sales & Marketing. “We’re stoked to be part of this year’s festivities and look forward to getting some big air time with our Hopping Mad Cider.”
Taking place April 8 – 17, 2016 in Whistler, B.C., the WSSF is the largest annual winter sports and music festival in North America. The 10-day-night festival hosts a high-energy combination of world class ski and snowboard competitions, the largest annual free outdoor concert series in Canada, visual arts mega-productions, film premieres, community events and an endless lineup of parties.
“We’re excited to have Central City Brewers + Distillers onboard as our official cider sponsor,” says Sue Eckersly, Executive Director of the World Ski & Snowboard Festival. “They are one of B.C.’s premiere breweries and their award-winning products have been enjoyed across North America. It’s great to be partnered with a leading brand and look forward to working with them in the coming years.”
Central City’s Hopping Mad Dry Hopped Apple Cider (6.5% ABV) is a dry, sweet cider blending Yakima Valley hops and cold fermented from scratch, using fresh pressed apples from the Pacific Northwest, and a special yeast. The dry hopping process adds a nice hop aroma onto the dry, sweet cider, complementing the cider’s natural tart flavour.
The World Ski & Snowboard Festival (WSSF) is produced by Watermark Communications, a Whistler‐based event production & communications company, and presented in partnership with Tourism Whistler and Whistler Blackcomb. Having grown over 21 years into the largest annual celebration of snow sports and music in North America, WSSF is a 10 day and night showcase of some of the best of mountain culture, music, arts and snow sports. Featuring the largest annual free outdoor concert series in Canada, ski and snowboard competitions, photography and film showcases, and spring skiing at Whistler Blackcomb, the World Ski & Snowboard Festival is the poster child for the ultimate ski and snowboard festival experience. In blazing the way for the youth of tomorrow, the World Ski & Snowboard Festival embodies the mantra: ‘Party in April. Sleep in May.’
For more information on the World Ski & Snowboard festival, visit www.wssf.com.
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